Global Social Media Manager

The Global Social Media Manager leads Travel Blue's global social media presence, working with regional teams in creating engaging, product-led content that builds brand awareness, drives engagement, and supports retail sell-through across international markets. This role requires a balance of creativity, commercial awareness, collaboration and hands-on execution, working closely with regional teams and partners to deliver consistent and locally relevant social media activity.

Key Responsibilities:

Social Media Strategy & Leadership

- Develop and execute a global social media strategy aligned with brand, marketing, and commercial objectives
- Define channel roles, content pillars, and audience strategies across key platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
-Manage and grow global social media channels in collaboration with regional teams , ensuring consistency and performance
-Establish clear guidelines for regional teams for local market execution

Content Creation & Campaign Support

- Create, collate and publish engaging, travel-focused and product-led content
-Align content with global and regional campaigns, product launches, and seasonal travel trends
-Develop compelling storytelling around product use, travel experiences, and lifestyle positioning
-Ensure all content reflects brand guidelines, tone of voice, and visual identity

Community & Engagement

-Drive user-generated content and build an engaged global travel community
-Manage day-to-day community engagement, including comments, messages, and interactions
-Identify opportunities to increase engagement, reach, and brand loyalty

Trade, Retail & Commercial Support

-Develop social content that supports retail sell-through and distributor activity
- Align with Sales and Marketing teams on key campaigns, promotions, and product priorities
-Support retail partners and distributors with relevant content and social toolkits
-Drive traffic and visibility to retail and e-commerce channels where applicable

Influencer & Partnership Management

-Identify, manage with regional teams and grow relationships with relevant influencers and content creators were relevant and appropriate
-Develop partnerships aligned with travel and lifestyle audiences
-Track and evaluate influencer activity and ROI

Paid Social & Performance

-Support paid social campaigns, including content optimisation and audience targeting
-Monitor, analyse, and report on performance metrics across platforms
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Global Coordination & Best Practice

-Act as a central point of coordination for global, regional and local social media activity
-Share best practices, trends, and content ideas across markets
-Stay ahead of platform updates, emerging formats, and competitor activity

Collaboration & Culture

-Work closely with global marketing, brand, and regional sales teams to align social media with business objectives
-Act as a key link between central marketing and regional teams
-Build strong cross-functional relationships across product, sales, and operations
-Operate effectively within a family-owned, entrepreneurial environment
-Be hands-on, proactive, and solutions-oriented in approach